I’m Emily Taliangis, the face behind Hot Copy. Journalist by trade, writer by passion. ChatGPT suggested I use the phrase ‘I write copy so good it practically sells itself’, but I thought better of it. Why? Years of experience as a content writer and digital editor – plus an exciting stint in radio production – have something to do with it.

I’ve penned everything from capability statements for ASX-listed companies to marketing content for major hotel groups, and editorials about almond croissants and embracing your curls*.

I’m not anti-AI, but I am absolutely pro-people. Robots can be useful handy – say, for language translation or if you want to compare the features of family-friendly 4WDs – but only people can create copy of substance. Copy that sticks.

And yes, my bookshelf is colour-coded.

*Yet to master this.